3/10/2024 0 Comments Netflix mexico priceThe Streaming Service That Solves The Value Equation Wins The War One in four ad-free streaming users are inclined to NOT pay the extra cost (should their streaming service raise prices again) to maintain an ad-free experience, while a third are undecided.About a third of ad-free streaming users are considering downgrading to an ad-supported subscription tier in order to save money.The majority (roughly 60%) of ad-free streaming users already feel like they’re paying too much money for an ad-free experience on their streaming service(s).Over 80% of ad-supported streaming users who we polled would prefer an ad-free experience but don’t want to pay the extra money for it.We segmented the 262 respondents who use Netflix, Disney+, or Max. Over the last five days, Forrester polled US online adults in its ConsumerVoices Market Research Online Community about their attitudes and behaviors regarding ad-free vs. And among those who canceled a streaming service in the past year, the most frequently selected reason was that “it was too expensive.” Yes, Streaming Users Will Tolerate Ads To Avoid Paying Too Much Price Is A Core Driver Of Streaming Cancellationsįorrester’s (just published) data overview report on streaming-service user behavior underscores the role of price in the overall “value equation” that drives streaming service loyalty or churn: The most commonly reported consideration for US streaming users to keep or cancel a service is price, according to Forrester’s 2023 data. ![]() The planned price hikes from both Netflix and Amazon follow last week’s Disney+ premium price increase - its second one this year. That’s why Prime Video will soon launch a default ad-supported tier and, for the first time, will upcharge Amazon Prime subscribers to retain their ad-free Prime Video experience. Not only does this yield better margins, but it amasses larger addressable audiences to attract coveted advertisers. The streaming giants are eager to drive more ad-tier subscriptions. Streaming Services Are Price-Pinching Users Into Their Ad Tiers As a result, Netflix will likely detail plans to hike its premium prices (again) as a means to bolster level-priced ad-tier subscriptions. Last quarter, the company said that revenue from advertising is “not yet material enough” but that it’s confident it will turn into a multibillion-dollar revenue stream. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business. Expect the company to have made more headway with its password-sharing crackdown. ![]() Netflix will report its Q3 2023 earnings on Wednesday.
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